Crypto Currency Wallet

Year2016
CompanyGeneral Motors
ContributionUI/UX, Product Design, User Strategy
RoleLead UX Strategist

 

UX Challenge

“Blockchain” has recently become a household word as this innovative technology has been used to create alternative financial markets. As Lead UX Strategist, I was challenged to develop a wallet to leverage this new technology within our current product ecosystem.

UX Approach

We started with extensive research on existing electronic wallets to document user flows and common features. We assessed that many examples were poorly designed on a conceptual level. We then looked for comparative use cases such as online banking apps. Using this research, we created wireframes and tested our assumptions with the marketing and system architecture teams to produce high fidelity mockups and prototypes for iOS development.

Final Product

The final product demonstrates how cutting edge technology can be leveraged through existing design strategies. When demo’d to the CEO this project was met with high praise and is now included in the 2018 Urban Active portfolio.

UX Impact

I collaborated with business, engineering, and design teams to define a problem statement. User insights were critical to identifying knowledge gaps, user expectations, and user vulnerabilities. Later on in the project, user testing refined our design, enabling us to deliver a final proof of concept on time.